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Mrs President Cleveland, Use Sulphur Bitters (chromolitho)
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Mrs President Cleveland, Use Sulphur Bitters (chromolitho)
976374 Mrs President Cleveland, Use Sulphur Bitters (chromolitho) by American School, (19th century) (after); Private Collection; (add.info.: Mrs President Cleveland, Use Sulphur Bitters.); © Look and Learn
Media ID 22241662
© Look and Learn / Bridgeman Images
Commercialisation First Lady Presidency White House
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EDITORS COMMENTS
This chromolitho print showcases an intriguing piece of advertising history, featuring the image of Mrs President Cleveland alongside a bold message: "Use Sulphur Bitters". Created by the American School in the 19th century, this artwork is now part of a private collection. The print reflects the commercialization and marketing strategies prevalent during that era. It highlights how even figures as prominent as the First Lady were used to endorse products. In this case, Mrs President Cleveland's endorsement was sought for Sulphur Bitters, emphasizing its potential health benefits. As we delve into this image, we are reminded of the significance and influence held by those in positions of power. The presidency symbolizes not only political authority but also social prominence. By associating their product with such esteemed individuals, advertisers aimed to establish credibility and gain consumer trust. The United States serves as the backdrop for this advertisement—a nation known for its entrepreneurial spirit and innovative marketing techniques. This print represents America's penchant for commercial success and its ability to merge politics with commerce seamlessly. Ultimately, this artwork offers us a glimpse into a bygone era when advertising tactics were different yet equally effective. It invites us to ponder on how our perception of power shapes our choices as consumers while reminding us that even those at the highest levels can be influenced by clever marketing campaigns.
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