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Looking in a shop window during the sales, WW1
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Looking in a shop window during the sales, WW1
Each person has his or her own interpretation of the national call to thrift. This is the construction put upon it by the great drapery houses in the West End of London. Three ladies look with interest in a shop window, no doubt congratulating each other on their economical shopping habits. Date: 1917
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Media ID 14143408
© Illustrated London News Ltd/Mary Evans
Buying Drapery Economical Sales Shopping Fashionable Thrifty
EDITORS COMMENTS
1. Title: Three Thrifty Ladies: A Symbol of Economic Survival During WWI During the tumultuous years of World War I, the call to thrift resonated deeply within the hearts and minds of the British people. This image captured in 1917 portrays three fashionable ladies, their expressions reflecting a shared sense of excitement and satisfaction as they peer into a shop window in the West End of London. The West End, renowned for its grand drapery houses, had transformed into a bustling hub of economical shopping during the war. With rationing and austerity measures in place, the spirit of frugality and resourcefulness became essential for the nation's survival. These ladies, dressed in their best, embody the determination to make the most of their limited resources and adapt to the changing times. The shop window, filled with an array of clothing and accessories, serves as a testament to the enduring allure of fashion and the human desire to look good even in the face of adversity. The ladies' animated conversation suggests that the sales, with their discounted prices, offered a rare opportunity for camaraderie and shared enjoyment amidst the hardships of the war. This photograph, taken in 1917, offers a glimpse into the daily lives of women during WWI, highlighting their resilience and adaptability in the face of economic challenges. The image stands as a powerful reminder of the human capacity to find joy and connection in the most unexpected places, even during the darkest of times.
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