Home > Popular Themes > Adverts
Mergamma pesticide advert, 1951
Wall Art and Photo Gifts from Mary Evans Picture Library
Mergamma pesticide advert, 1951
I ve forgotten what a wireworm looks like! - a happy farmer in an advert for Mergamma, the double-action seed dressing, a pesticide from Plant Protection Ltd that controls soil and seed-borne diseases and kills wireworm, thanks to the powerful Gammexane gamma BHC
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23400894
© Illustrated London News Ltd/Mary Evans
1951 Dressing Farmer Forgotten Gamma Pesticide Protection Seed Treatment Pesticides
FEATURES IN THESE COLLECTIONS
> Mary Evans Prints Online
> New Images August 2021
EDITORS COMMENTS
A Blissful Farmer Overcomes Wireworm Infestation with Mergamma Seed Dressing, 1951 In this vintage advertisement from 1951, a contented farmer stands amongst lush, healthy crops, a smile playing on his lips. The scene is a stark contrast to the ominous title, "I've forgotten what a wireworm looks like!" Wireworms, destructive pests that burrow in the soil and feed on developing roots, were a common problem for farmers in the 1950s. Their presence could decimate entire fields, leaving farmers with significant losses. Enter Mergamma, the innovative solution from Plant Protection Ltd. Mergamma was a double-action seed dressing, a pesticide that not only controlled soil and seed-borne diseases but also effectively eliminated wireworms. The secret to Mergamma's success was its active ingredient, Gammexane gamma BHC, a powerful mercurial treatment. The advertisement showcases the farmer's newfound relief, as he no longer has to worry about the damage wireworms could cause. Mergamma's effectiveness is emphasized through the use of a before-and-after comparison, with the wireworm-infested soil contrasting sharply with the healthy, wireworm-free soil in the after image. The advertisement's design is reminiscent of the 1950s, with its bold typography and vibrant colors. The tagline, "I've forgotten, wireworm," speaks to the peace of mind Mergamma provided farmers, allowing them to focus on cultivating thriving crops instead of battling pests. This photograph is a testament to the advancements in agricultural technology during the 1950s and the crucial role pesticides played in ensuring bountiful harvests. Today, while our methods for pest control have evolved, the importance of protecting crops from destructive pests remains a constant concern for farmers around the world.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
