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Selfridges, London - Tailoring Section
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Selfridges, London - Tailoring Section
Selfridges & Co, Oxford Street, London - Tailoring Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Media ID 4435287
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282109
Department Outfitter Outfitters Oxford Retail Section Selfridge Selfridges Shopping Store Tailor Tailoring Tailors
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Step into the hallowed halls of Selfridges & Co., London's iconic Oxford Street store, and be transported back in time to the early 1900s. This photograph showcases the Tailoring Section, a testament to the meticulous craftsmanship and timeless elegance that have long defined this esteemed establishment. Founded by American-born retail visionary Harry Gordon Selfridge in 1909, Selfridges revolutionized the shopping experience. An innovator in marketing and advertising, Selfridge created a complete shopping environment that offered enjoyment rather than mere functionality. The perfume section, still a staple in department stores today, was placed front and center, while merchandise was displayed openly for customers to explore. This photograph, featuring a beautifully arranged selection of tailored garments, is a fine example of Selfridges' commitment to showcasing the very best in fashion and design. Designed by renowned architect Daniel Burnham, the London store exudes an air of sophistication and grandeur. The Tailoring Section, with its impeccably tailored suits and expertly crafted garments, was a hub of activity for the store's discerning clientele. Whether you were in search of a bespoke suit or an off-the-rack outfit, the tailors at Selfridges were on hand to provide expert advice and impeccable service. This photograph is a fascinating glimpse into the rich history of Selfridges & Co. and the role it played in shaping the modern shopping experience. With its commitment to quality, innovation, and customer satisfaction, Selfridges remains a beloved institution in the world of retail, continuing to inspire and delight shoppers for generations to come.
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