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WW2 Christmas card, Lloyds Bank
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WW2 Christmas card, Lloyds Bank
WW2 Christmas card, Lloyds Bank, showing the white cliffs of Dover. Date: 1944
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Media ID 14188041
© The March of the Women Collection/Mary Evans Picture Library
1677 1944 Bank Banking Business Cliffs Colleagues Commerce Corporate Correspondence Dover Ephemera Finance Financial Holly Lloyds Logo Office
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EDITORS COMMENTS
This evocative WW2 Christmas card, issued by Lloyds Bank in 1944, showcases a striking image of the iconic White Cliffs of Dover against a backdrop of a stormy sea. The serene image of the cliffs, bathed in the soft glow of twilight, stands in stark contrast to the turbulent waters below, reflecting the hope and resilience of the British people during the challenging times of the Second World War. The card's design is simple yet elegant, with the Lloyds Bank logo prominently displayed in the bottom left corner, featuring a white horse and the green and black colors that have become synonymous with the brand. The card's message, "Wishing you a Merry Christmas and a Happy New Year," is written in elegant script at the top, with a sprig of holly and a small red berry adorning the bottom right corner. The card's historical significance lies in its representation of the spirit of unity and perseverance during a time of great adversity. The image of the White Cliffs of Dover, a symbol of strength and fortitude, would have resonated deeply with the bank's employees and customers, many of whom were serving in the armed forces or working in essential industries, keeping the country's economy running during the war. This card serves as a poignant reminder of the role that corporations and financial institutions played in supporting the war effort and maintaining morale during WW2. The 1940s were a time of great change and challenge, and this card represents a moment of respite and hope amidst the chaos and uncertainty of the war years.
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