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Imperial Vacuum Cleaner advertisement, 1914
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Imperial Vacuum Cleaner advertisement, 1914
Advertisement for the Imperial Vacuum Cleaner from The Electric Appliances Company Ltd, claiming it would last a lifetime and offering the chance for a home demonstration of the machine in action. Date: 1914
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Media ID 14189142
© Illustrated London News Ltd/Mary Evans
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EDITORS COMMENTS
Step into the Edwardian era with this advertisement for the Imperial Vacuum Cleaner, proudly presented by The Electric Appliances Company Ltd in 1914. The advertisement showcases a woman in elegant attire, gracefully demonstrating the power and ease of use of this innovative cleaning solution. The Imperial Vacuum Cleaner was a groundbreaking invention that promised to revolutionize the way homes were kept clean. Boasting an impressive claim of a lifetime guarantee, this machine was a testament to the company's confidence in its durability and performance. The advertisement invites potential customers to experience the Imperial Vacuum Cleaner in action through a home demonstration. The image of the woman effortlessly gliding the machine over a springy carpet and a wooden floor speaks volumes about the machine's versatility and adaptability. The carpet and floor, adorned with intricate patterns, serve as a stark contrast to the sleek and modern design of the Imperial Vacuum Cleaner. The machine's hose and attachments are neatly coiled, adding to its streamlined appearance. This advertisement offers a glimpse into the past, showcasing the intersection of technology and domesticity during the early 20th century. The Imperial Vacuum Cleaner represented a significant advancement in home cleaning, offering a more efficient and convenient solution for keeping floors and carpets clean and fresh. Today, this advertisement stands as a reminder of the evolution of cleaning technology and the enduring appeal of a clean and well-maintained home. The Imperial Vacuum Cleaner may no longer be in production, but its legacy lives on, inspiring innovation and setting the standard for modern cleaning appliances.
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